This week the Atlantic noticed something that readers of my blog have known for quite some time. The iPad is a great tool for Bible study. According to the site, Olive Tree cracked the top 100 highest grossing book applications for the first time. They are citing Drew Heninger, CEO of Olive Tree.

The huge selection of Bible apps actually has one affect that likely waters down the overall figures. Since there is likely only going to be a few apps that will sell popular books from NY Times best selling authors, those sails will rise. The latest Dan Brown or John Grisham can be bough from two or three at the most. But the Bible can be had in more than a dozen different iPad apps. This dilutes their impact. If you could combine all of the Bible app sales and rank them against all the sales of each of the other titles in all their various outlets like Kindle, iBooks, etc., I would bet the Bible dwarfs most books. But despite the dilution, the Bible is  breaking into the top 100.

The Atlantic is trying to say this somehow gives us a hint at who iPad users are. I doubt that. But it does show that the most popular book in human history is popular even as an eBook too!